This year, Samsung topped the global mobile phone market in the second quarter (April to June 2021). Yet, the business needs to be cautious as Xiaomi obtains dangerously close. Despite shipping more than 100 million Apple iPhone 12 designs because of its launch, Apple slipped to 3rd area globally.
According to the newest numbers from market study firm Canalys, Samsung had a market share of 19% in the worldwide intelligent device market. And also, Samsung released a great deal of Galaxy An and Galaxy M series of mid-range mobile phones, which included the firm’s company.
Xiaomi achieved the highest growth (85% YoY) and caught a 17% share of the market, and it has established its sight on Samsung. The business is overgrowing in Africa (150%), Latin America (300%), and also Western Europe (50%). The company intends to replace the South Oriental firm and become the world’s most significant smartphone brand. It won’t be that simple. Xiaomi’s average asking price is 40% less than Samsung’s, suggesting that a bulk of Xiaomi’s mobile phone sales originate from less costly tools in the Redmi schedule.
Apple saw a meagre 1% year-over-year development in Q2 2021 and handled to record a 14% share of the global mobile phone market. It is anticipated to launch the Apple iPhone 13 series in September, which can significantly increase throughout Q4 2021. It suggests that Samsung’s upcoming foldable smartphones, the Galaxy Z Flip 3 and the Galaxy Z Fold 3, will face extreme competitors from Apple throughout the last quarter of this year. An early launch of the Galaxy S21 FE can help Samsung, yet the launch appears to have been delayed.
Other Chinese smart device vendors OPPO and Vivo, saw healthy growth during Q2 2021, and also each of them is holding on to a 10% market share. OPPO, Vivo, and Xiaomi are growing in Asia, Europe, Latin America, and Africa, and Samsung needs a method to fend them off.